Guidelines
The shared language for everything we make — extracted from the shipped product. If your content matches this page, it looks and sounds like it came from the same hands as the app.
1What Veinote is
Veinote is the home of human songwriting. No AI-generated songs — you create them, you own them.
The promise: the complete songwriting journey — from first lyric idea to finished song. The four pillars, always in this order: Learn. Create. Practice. Connect.
- “The home of human songwriting” — the tagline.
- “No AI-generated songs. You create them. You own them.” — the stance.
- “The complete songwriting journey.” — the promise.
- “Designed by humans with love, in Stockholm.” — the sign-off.
2Logo — downloads & usage
The Veinote wordmark is a hand-drawn italic script — the brand’s most expressive asset. It never gets redrawn, stretched, or set in a font.
- Ink (#363636) on light backgrounds; white on photography or dark grounds.
- Never on the brand green, never in the brand green.
- Clear space: at least the height of the “V” on all sides.
- No taglines inside the lockup, no shadows or outlines, no rotation.
3Color
Warm paper and ink with one green voice. Backgrounds are always warm neutrals — never pure white, never cold gray. Green is for action; lime is for moments of energy, used sparingly.
Core palette
Accent palette — the blob collage
Decorative colors for illustration shapes, social tiles, and backgrounds behind short statements. Text on a blob is always ink, often slightly rotated; shapes stay organic. Use several together.
Supporting surfaces
The reserved quartet
Four colors are permanently reserved for the four creative categories in the product. Content about these topics uses the matching color — never swapped.
- Text on green is always dark ink — never white.
- Green never becomes a background for long text; it’s a button, a line, a dot.
- Roughly 80% warm neutral surfaces, 15% ink, 5% green/lime/accents combined.
4Typography — two voices
Inter (300–700) is the product’s voice — interface, headlines, body. Fraunces is the songwriter’s voice — reserved for lyrics, and only lyrics.
that was over
- Whenever a lyric is quoted — social post, video overlay, ad — it’s set in Fraunces. Everything around it stays in Inter. The serif/sans contrast is the signal “this is a lyric.”
- Fraunces is never used for UI, headlines, or marketing display type.
- Sentence case everywhere. No all-caps, no Title Case Headlines.
- Emphasis inside a headline is a weight change, not a color change.
5UI & graphic language
Soft, generous, unhurried. The canonical primary button is the onboarding “Next” — try pressing it:
- Full-round pill, green fill, bold dark ink text (never white), and the solid 5px offset shadow in Press Green #5F9857. On press it travels down and the shadow collapses — it pushes in, like a key on an instrument.
- One green button per view — green is the color of the one thing to press.
- Secondary actions recede: translucent white circles or plain text. Never solid black buttons.
- Primary buttons are never disabled — pressing an incomplete one shakes and explains.
- Action pills are full-round; inputs 12–16px radius; cards and media 24–36px.
- Illustrations are organic blobs and hand-drawn linework — no isometric 3D, no stock-flat people, no emoji as design elements.
6Voice & tone
Veinote sounds like a trusted co-writer: warm, direct, craft-obsessed, allergic to hype. Short declarative sentences carry the biggest ideas.
- “You create them. You own them.”
- “Finish ugly, then fix it.”
- “Only 13 spots left before early access closes.”
- “Unlock your creative potential with our revolutionary platform! 🚀”
- “LIMITED TIME OFFER — ACT NOW!!!”
- “Leverage our best-in-class solution.”
- Talk to one songwriter (“you”) — never to “creators” or “users”.
- We say “Q&A”, not “FAQ”; “waiting list”, not “waitlist” in prose.
- We never mock people who use AI — we celebrate people who don’t.
- Credentials are evidence, not adjectives: platinum records, 250+ released songs.
7Languages
- Everything ships in English, Norwegian, and Swedish — and the Nordic versions must read native, never translated.
- Norwegian: “låtskriving”, imperative “Lag” (never “Skap”). Swedish: “låtskrivande”.
- The product term “canvas” stays “canvas” in all three languages.
- Norwegian content lives under /no/, Swedish under /sv/ — Nordic social posts link there.
Living document — it changes when the product does. Questions this page doesn’t answer: get in touch and we’ll add the answer here.